California Marketing has many cost-effective tools available to help you increase your marketing presence on the internet.

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The internet is fast becoming the primary tool used to research and purchase products and services. There are many cost-effective tools available that can help you increase your marketing presence on the internet. Here are some of the internet marketing tools California Marketing can put to work for you:

Search Engine Optimization (SEO)

When you search for your company on search engine sites such as Google or Yahoo, what happens? Is your website on the first page of results? If not, you are missing out on a lot of business. California Marketing can help you get your website onto the first results page of all the major search engines. This helps your business succeed by placing your website high in the natural (organic) search results. This is a very effective way to increase website traffic and improve lead generation, since three times as many people click on the natural search results as click on the sponsored (pay-per-click) search results. California Marketing is experienced at getting clients to the top of all major search engines in a gradual manner. We only use ethical and acceptable "white hat" methods for optimizing your website.

Search Engine Marketing (SEM)

Search Engine Marketing helps you connect with consumers who are actively searching the internet for the products and services you offer. We can set up and maintain an account for you with the leading search engines that will connect you with these potential customers. This service includes keyword generation, budget management, conversion tracking, etc.

E-newsletters

Newsletters are a great way to stay in touch with customers in order to obtain repeat business. However, traditional newsletters can be expensive to print and mail. Companies are now turning to e-newsletters as an easier, more cost effective solution.

California Marketing can create an e-newsletter for your company in whatever style you prefer–professional, fun or somewhere in between. We also set up and maintain your email database to ensure you meet all of the requirements set forth in the CAN-SPAM law. This service also includes detailed results reporting, such as how many people received your newsletter, how many opened your newsletter, and how many people clicked on links that lead to your website.

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